Top Knot Packaging Design

Top Knot is a fictionalized brick-and-mortar confectionery specializing in gourmet, handcrafted chocolate-covered pretzels. For this concept, up to five pretzels of assorted flavors, divided by inserts, can be packaged in this 4x4” box complete with a ribboned handle for easy carrying. Branding elements include an icon resembling both the shape of a pretzel and a heart, typography, and wave elements with thicks and thins, evoking the idea of stretching and hand-knotting dough. The lilac color palette reflects the luxury and indulgence associated with the brand’s product.